Word: cake
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Dates: during 1950-1959
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...heroine (plump Soprano Zinka Milanov) acted with all the agility of an animated Epstein statue; one of the heroes (hefty Baritone Leonard Warren) seemed to have heeded to excess Marie Antoinette's famed advice, "Let them eat cake"; and the mob that broke into the Act I chateau seemed neither big nor fierce enough to start a good argument, let alone a revolution. Nevertheless, for anyone with an ear for music and a mind for the elaborate make-believe that is opera, the Met won out handily over its slicked-down and tricked-up competition...
Boys can do their own Simonizing and cleaning with the Kidd-E-Kar Wash kit ($3); girls can cook with a big choice of toys featuring miniature cans and packages of such brand-name products as Campbell Soup, Betty Crocker Cake Mix and Suchard Chocolate. They can clean with Marilyn Products, Inc.'s battery-powered Electrikbroom Jr. ($7.98) and make their own perfumes (Rajah's Scent, Power Dive, Boing, Shmooth, Jeepers...
...Like its Cake Box tobacco, over the years Leavitt and Peirce has retained a flavor all its own. Founded in 1884 to serve the Harvard man, it immediately attained primacy as an exclusive gathering place for upperclassmen. Around its pot-belly stove pipe smokers gathered to experiment with tobacco mixtures and help the proprietors perfect the Cake Box brand that brought them fame. Today, Leavitt's struggles to maintain its old intimate atmosphere. In a world of Shultes and Hav-a-Tampas, it still conceives of itself as a gentleman's smoke shop...
...open tin of tobacco scraps on the counter beside the stove. Up the street, where Bob Slate's Stationery Store now stands, they operated a smaller shop under similar arrangements for freshmen. The proprietors tried different mixtures until they found one undergraduates particularly enjoyed. This was packed up in cake box tins for Leavitt and Peirce customers to take home. Later it was shipped to graduates, who passed it among their friends, establishing the brand abroad. Soon Leavitt's found itself in the wholesale business, manufacturing Cake Box tobacco, cigars, and cigarettes. Today, the flourishing wholesale business guarantees the tobacco...
Knapp and Moore retained the open cake box, the forgotten pool room, and the traditional habit of handing out cigars at Commencement. And they established the shop among the elite smokers by importing their own Algerian briar pipes and stocking their shelves with ninety cigarette brands...