Word: cake
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Dates: during 1950-1959
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...there is a hard core of national brands that the private labels have never been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have...
...Kistiakowsky, a handy man with chemicals, who whipped up an "Aunt Jemima" cake mix that would blow its victim right out of this world, will soon sit in the White House. See NATIONAL AFFAIRS...
...sabotage work in Europe and the Far East; it had to be easy to carry, innocent in appearance. Kistiakowsky's imaginative product was an explosive that looked like flour. Dubbed "Aunt Jemima," the powder could be transported as flour or dough, even baked and carried around in cake and cookie form. To prove that it was not toxic, K. assembled skeptical military officials, baked his "Aunt Jemima," finished with a flourish by eating one of his small cakes...
Gart is as comfortable in Boston as a codfish cake. He was born there him self, but headed west to Kansas after graduating from Boston's Northeastern University. He became news editor of the Wichita Eagle, was a stringer cor respondent for TIME before going to full time in 1955 as Toronto bureau chief. In Toronto Gart got his intro duction to finance by covering the frenzied Toronto Stock Exchange and its volatile penny stocks. He also got his first market blooding (he lost $4.98). Back in his native Boston, Gart got a different view of finance...
Author Janeway (The Walsh Girls, Daisy Kenyan) has attempted a novel of pother and passion, and has succeeded only in forcing her story into the mold of cakemix fiction. For those who like store-bought cake, skilled Novelist Janeway has a lot to offer-the smooth batter of dialogue, the raisins of sentiment, and even, here and there, a few nourishing calories of characterization...