Word: cake
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Anne keeps talking of marriage, but when she told her psychiatrist not long ago that she had put a piece of a friend's wedding cake under her pillow, he answered ironically: "At last you're taking active steps." Says she: "I don't know why, but I can't make a mature relationship based on trust, respect and recognition." She adds: "Most of Annie Sullivan is myself. It's my own blindness I draw on, my unawareness of myself...
...average new supermarket now devotes 80 ft. of space to frozen foods, carries as many as 100 different cake, cookie and biscuit mixes, about 50 kinds of baby food, shelf after shelf of quick rice, instant salad dressing and other jiffy goods. The housewife can buy her frozen potatoes whipped, French fried, crinkle cut, hashed, creamed, diced, stuffed baked, escalloped, puffed, pattied, rissoléd-and home fried. She can pick up scores of different frozen complete meals, buy dozens of frozen vegetables from peas (the favorite) to chives, soups that run from tomato to wonton...
Chicago's Reese Finer Foods puts out garlic juice and barbecue smoke in roll-on bottles, horseradish whip and garlic whip in Aerosol cans. Libby, McNeill & Libby is experimenting with Aerosol cans of mayonnaise and cake frosting. Oscar Mayer has just put on sale a complete pizza mix in a tube; National Dairy this fall began selling liquid instant coffee in an Aerosol can. Seabrook Farms and others put out casserole dishes in plastic bags that can be tossed whole into a pot of water, cooked and served. Before long, Tropicana will introduce concentrated orange drink in an Aerosol...
...married Post's daughter Marjorie), the company diversified so fast by buying up other companies that the big shopping bag was renamed General Foods. As it continued to grow under Austin Igleheart, who had joined Postum in 1926 when it purchased his family-run company (Swans Down cake flour), and Clarence Francis, the emphasis in the food business moved more and more from manufacturing to marketing. Thus, when Francis moved up to chairman in 1954, the presidency went to Marketing Expert Mortimer...
Unlike Campbell, General Foods has never had any strong consumer identification as a company, keeps its name in small print on packages. "We felt too much close association would be bad," says Mortimer. "A woman may use Swans Down cake mix but think Calumet baking powder is for the birds." On the other hand, the company yearns for the sort of public image built up by competitor General Mills, is now trying to create that image by publicizing the General Foods Kitchens...