Word: caking
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Dates: during 1960-1969
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...starts cheering wildly. Along the glittering Vltava River, bearded young men and miniskirted girls collect signatures on a petition demanding that the government resume diplomatic relations with Israel; after they have collected 30,000 signatures, they are invited to the office of the foreign ministry to have tea and cake-and discuss government policy. At a meeting in the city of Moravská Ostrava, Czechoslovak intellectuals face an audience of workers and their families for a political debate. A miner shouts: "Wasn't there anything good in the past?" More timidly, but no less urgently, a bespectacled young girl...
...depth interviews" conducted in the name of motivational research, the way-out wing of advertising in which the Freudian sell is rudimentary. As all admen know, people don't buy products, they buy psychological satisfaction: the promise of beauty, not cosmetics; oral gratification, not cigarettes. Depthwise, baking a cake is supposedly a re- enactment of childbirth and shaving a form of castration. Speed and performance, or a sense of male power, are blatantly stressed in automobile commercials. Cars become wild animals or fish Wildcat, Impala, Cougar, Stingray, Barracuda. When a man slips behind the wheel humming "Only Mustang makes...
...usual dreary effort to show that the program was meant to stress brains over bustlines, film clips showed "panels of experts" testing the girls in some of the eleven criteria of the "complete, modern, intelligent young lady." These include such crucial skills as cake decorating, highway-safety practices and color coordination...
...product of Joseph Kosuth's struggle with the artistic problem of defining what "the real thing is." Says Kosuth gravely: "I think the importance of all art is its ideas." Japanese-born Shusaku Arakawa shows a canvas on which is handwritten a recipe for banana cake. Who, after all, could show in a picture the perfect joy of mixing, baking, sniffing and finally tasting banana cake...
...Honey cake as awake...