Word: caking
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Boys can do their own Simonizing and cleaning with the Kidd-E-Kar Wash kit ($3); girls can cook with a big choice of toys featuring miniature cans and packages of such brand-name products as Campbell Soup, Betty Crocker Cake Mix and Suchard Chocolate. They can clean with Marilyn Products, Inc.'s battery-powered Electrikbroom Jr. ($7.98) and make their own perfumes (Rajah's Scent, Power Dive, Boing, Shmooth, Jeepers...
...Like its Cake Box tobacco, over the years Leavitt and Peirce has retained a flavor all its own. Founded in 1884 to serve the Harvard man, it immediately attained primacy as an exclusive gathering place for upperclassmen. Around its pot-belly stove pipe smokers gathered to experiment with tobacco mixtures and help the proprietors perfect the Cake Box brand that brought them fame. Today, Leavitt's struggles to maintain its old intimate atmosphere. In a world of Shultes and Hav-a-Tampas, it still conceives of itself as a gentleman's smoke shop...
...open tin of tobacco scraps on the counter beside the stove. Up the street, where Bob Slate's Stationery Store now stands, they operated a smaller shop under similar arrangements for freshmen. The proprietors tried different mixtures until they found one undergraduates particularly enjoyed. This was packed up in cake box tins for Leavitt and Peirce customers to take home. Later it was shipped to graduates, who passed it among their friends, establishing the brand abroad. Soon Leavitt's found itself in the wholesale business, manufacturing Cake Box tobacco, cigars, and cigarettes. Today, the flourishing wholesale business guarantees the tobacco...
Knapp and Moore retained the open cake box, the forgotten pool room, and the traditional habit of handing out cigars at Commencement. And they established the shop among the elite smokers by importing their own Algerian briar pipes and stocking their shelves with ninety cigarette brands...
Tojie Harrell had indeed almost put them all in the poorhouse. Two years ago, whole herds of Texas cattle suddenly developed a deadly disease called hyperkeratosis, and cattle died by the thousands. The disease was finally traced to cottonseed cake pellets sold by Traders Oil Mill Co. The cake had apparently been poisoned by chlorinated naphthalene in a machinery lubricant used by Harrell's feed company (TIME, March 30, 1953). Legally the cattlemen might have had a hard time collecting; chemical tests on dead cattle rarely show the naphthalene because the fatal quantities are so minute. Furthermore, since most...