Word: calendarâ
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Toward the end of every calendar??year, Ian Robertson puts his small arsenal of expensive fountain pens into overdrive. That's when Rolls-Royce Motor Cars sends a yearbook to customers who have purchased a Rolls since Jan. 1, 2003, when production began under the German automaker BMW. As head of Rolls-Royce, Robertson personally signs each book's accompanying cover letter. The bespoke touch is appreciated by the company's superrich clientele--which numbered 2,800 when Robertson performed the task last year. "With that many customers," he says, "I could just about...
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