Word: calendar
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Dates: during 1930-1939
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...Chamber of Commerce by wisecracking about the smallness of a Philadelphia hotel room he once put up in (TIME, Dec. 18), tried to make amends by explaining that times had changed; but that old room, said he, "was so small it had a digest phone book, the calendar on the wall showed only half a day, the ceiling was so low that if you ordered a three-decker sandwich, the waiter brought one deck at a time...
...Most business and Government-guess-timators agree that in the first half, 1940 business will be down from fourth quarter 1939, but it appeared that one cushion which may pad the fall might be auto production. The fourth quarter of the calendar year is first quarter of the auto model year, a time when auto manufacturers justifiably overproduce in order to stock dealers. Overproduction of 200,000 cars would average less than five cars apiece for each of U. S.'s 41,698 dealers. Beginning of autumn, production ran at full blast. Last week it assembled 117,805 cars...
Contents were snob-appeal who-was-seen-with-whom-where-when articles and pictures, fashion gossip, etc., and a calendar listing events in Eastern cities...
Twenty years ago, high up over Wall Street, an early-bird office boy named Martin Block used to tear a page off Owen D. Young's calendar every morning, turn on the office ozone machine, then listen to earfuls of advice (8:55 to 9) from the big boss himself. Nowadays Martin Block, the dapper $50,000-a-year impresario, prizes that advice highly. "I had better than a college education," he reflects. "I had five minutes a day, six days a week, two and a half years with Owen D. Young...
...Martin Block decided that there must be better rackets than tearing off Mr. Young's calendar. He found he had a purling, pitchman-style voice that made people buy things. He bought an old Buick, installed a phonograph, a microphone and loudspeaker, parked it under the windows of a chocolate yeast company's directors' meeting, let go with The Stars and Stripes Forever and a blaring, vitaminy commercial. At the music, directorial paunches creased over the window sills. At the commercial, three directors rushed downstairs, hired Martin and his noisemaker at $450 a week to plug chocolate...