Word: calif
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Dates: during 1940-1949
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...Belmont, Calif...
...Boddy offered Promoter Smith some $250,000 worth of Southern California's flowering farmland for the give-away price of $25,000. Boddy ("the Ferdinand of the publishing business") wanted a lively marketing outlet for the flowers from his 165-acre horticultural wonder ranch at La Canada, Calif. Smith had rescued his newspaper from a slow circulation death with dazzling promotion campaigns. If Smith could sell the Daily News that was, reasoned Boddy, he could sell anything...
...wholesalers on Los Angeles' Wall Street, opened a retail shop nearby. Then he hustled west to Wilshire Boulevard's breezy shopping district to unveil a retail salon (Hollywood for shop). Next he bought 28,000 square feet of greenhouse and opened another retail store in San Gabriel, Calif., added a four-and-a-half-acre nursery plot in the famed San Fernando Valley. Thus bulwarked from field to chromium counter, Smith set out to make his flowers pay as handsomely as they grew...
PARTY LINE-Louise Baker-Whittlesey House ($2.50). Nostalgic glimpses of Mayfield, Calif, a generation ago show how Blossom Tramlin, the town menace, becomes the town heroine; how Miss Elmira stops a run on the bank by general blackmail. Soap opera sentiment and humor...
Major Richard Ira Bong, 24, snub-nosed U.S. ace of aces (40 Jap planes), was newspictured in the snows at Sequoia National Park, Calif., where he and his bride of three weeks are honeymooning...