Word: calif
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...intensive national effort, like the one made during World War II, is probably required. For that we will need great moral and political leadership from above and great courage and commitment on the grass-roots level. I hope your magazine will continue to catalyze both. Mary Earle Chase, Novato, Calif...
...taking the lead in addressing the world's most critical problems, TIME has taken the Fourth Estate to its fullest potential: proactive journalism aimed particularly at global problems for which the clock is ticking and passive commentary is insufficient. Chris Tong, Kelseyville, Calif...
...milk to "playing Russian roulette with your health"; advocates accuse the agency of relying on outdated information and harassing raw-milk producers in order to protect the pasteurizing industry. "The heat from the government against us is just palpable," says Mark McAfee, founder of Organic Pastures Dairy in Fresno, Calif., which produces and ships raw milk across the country...
Ideo, the Palo Alto, Calif., design firm best known for creating the Palm V digital organizer, began its Transformation by Design department, one of the first in the country, under Peter Coughlan in 2002. Ron Volpe, customer vice president for supply chain at Kraft, turned to Ideo that year to help improve the relationship between Kraft and Safeway. Basic communication was not smooth, and there were some delays in getting products to market. Ideo gathered more than 80 employees from both firms, encouraging each side of the supply chain to weigh in. The changes that Ideo devised--new promotional displays...
...benefit of using a design approach as opposed to pure management consulting, advocates argue, is that it enables--or even requires--a team to invent new ways to solve problems. Jump Associates, based in San Mateo, Calif., recently collaborated with General Electric's executive-jet business. Jump managing associate Dev Patnaik walked the GE people through hangars and later sent them to a toy store; one brought back a model plane attached to a plastic landing strip. The executive, Patnaik recalls, said, "This is it--this is the problem with executive jets!" He then explained that the services jet owners...