Word: california
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Dates: during 1950-1959
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INSURANCE EXPERIMENT by 200 California companies will reward safe drivers by cutting auto premium rates 20%. Reductions will apply to drivers without fault in accidents or who have no moving traffic violations (speeding, passing red lights, etc.) for three years; drivers with one accident or violation will pay current rates; those with two will pay 25% more than current rates; those with five or more will pay double normal rates...
Biggest market for pools is still in California (70,500 at the end of 1958), but as construction techniques improve, prices dip and banks grow more willing to finance pools as readily as cars, backyard swimming pools are spreading across the rest of the country. Construction in northeast and midwest states (where pools often double as skating rinks in winter) will increase on an average of 70% over last year, and in southwest and mountain states a 61% increase in construction is expected in 1959. A 20-ft. by 40-ft. pool that cost $15,000 before World...
...status symbol. But as prices, which vary with trimmings and construction difficulties, dip below the $3,500 level, families see the backyard swimming pool simply as a new way for family fun and a sure way to increase property values. Explains C. W. Dearborn, assistant vice president of the California Bank of Los Angeles: "Last year people kept telling me, 'This is the year we normally buy a new car, but they cost too much and they depreciate too fast, so we decided to buy a pool instead.' " Like most banks, Dearborn's makes five-year pool...
...line name in the business is Paddock of California, which pioneered gunite (concrete sprayed on steel-mesh frame), the first development to bring pool prices within the reach of middle-income families. Both an equipment maker (filters, pumps) and a pool builder, Paddock was taken over in January by Refinite Corp., a small Midwest poolmaker whose aggressive president, Charles A. Spaulding Jr., has streamlined operations at Paddock. From a loss last year on sales of $7,968,905, Paddock expects to be well in the black in 1959 on sales of more than $10 million...
Author Suckow, now 66, lives in California, but not even painful arthritis can stop her pen. She has several books going, and there is nothing in this new one to suggest that Iowa will ever leave her blood. Wooden in plot and undistinguished in writing, The John Wood Case finds its strength in an evocation of the kind of life that the nation may never know again, a society in which the Bible was a fact of life, in which an austere Sunday dinner was eaten in the presence of a blackboard which bore "discussion themes" for the children...