Word: californiaisms
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Dates: during 1960-1969
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Despite neat formulas and equations in textbooks, chemistry is still an inexact science. At best, scientists only partly understand some of the turbulent processes that occur during chemical reactions; often they cannot accurately predict the end results. Now a California scientist has devised a method for making chemistry more exact: he mixes chemicals in a computer instead of a test tube...
...early training as a high school student in the central Ontario town of Orillia. "Man, I did the whole bit -oratorio work, Kiwanis contests, operettas, barbershop quartets." He also played drums and sang in a dance band, and taught himself folk guitar. After a year of study at California's Westlake College of Music, he launched his career by working as a studio singer on Canadian and British television. "Musically, I'm the product of a sophisticated background," he once said, "yet my songs are basic and simple. I hope to be known as a cosmopolitan hick...
Horrible Specter. Dr. Richard I. Evans, a University of Houston social psychologist, suggests that not owning a television set has become "a reverse status symbol. What these people are actually engaging in is a form of snobbery." Chaytor Mason, a psychologist at the University of Southern California, agrees and adds a few additional non-TV types to the list: "the high-button-shoes, who have refused to change over from radio," the "active personalities like Harriet Housewife, who have too much to do or can't sit still," and the across-the-board mavericks, who just have...
...number of nonowners ascribe their resistance to religious motives. A devout Episcopal couple from Florida, who prefer anonymity, consider TV "contaminating." None of their five children (now aged 13 to 25) was allowed to watch. What about them now? Their oldest son, now a high school teacher in California, admits to smoking pot and is raising his two-year-old son on the laissez-faire principles of Scottish Educator A. S. Neill. But not on TV; the child will have to grow up without it. A fair number of videophobes are Quakers...
...ended June 30, 1968. About 40% of its sales are still generated by the labelers, which are sold in 105 countries. Almost all the rest comes from three wholly owned subsidiaries: Elliott Business Machines (20%); Trans-Western Service Industries, a laundry and dry-cleaning chain with 450 outlets in California and the Midwest (15%); and Modulux, which makes relocatable buildings mainly for schools and the military...