Word: californiaisms
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Dates: during 1960-1969
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...young married woman, only 20 pounds away from being a California Girl, comes up. "I spend the whole day here. They have a lot of things to keep you busy?electrologist, beauty parlor, masseuse, steam room, baths, pool, coffee shop. You never have to leave. I've learned to use cocoa butter for my skin, take vitamin A for my hair, cuticle cream for my nails, and I've bought a new wig. It's a whole way of life. Except some of these older ladies here don't really lose any weight...
...head of a California conglomerate. I expect a Western version of controlled optimism, with touches of anxiety around the edges. Company men out here are always mentioning "the rising tide of Pacific business," the giant market in Asia barely tapped?"1 out of 18 jobs in the state is linked to foreign trade," one executive says. And the domestic market promises even more. By 1975, personal income in California will have soared to $110 billion! But David Mahoney, young and relaxed at 46, turns out to be 180� from the kind of executives I know back East. He sits behind...
...watch him saunter around, loose-limbed and relaxed, and I believe the sales talk. "You know, a lot of board chairmen are here not because of the job, but because they want to live in California. Some top executives live here but commute to New York for five days a week. In fact, the speed of travel and communications today has ended the inferiority complex the California businessman used to have. The California industrialist is liberated from that old provincial feeling. And he shows it. He is tanned, he swims a lot, he is healthy?people are interested...
Half of the 2,000,000 Mexicans in Southern California no longer call themselves Mexican Americans. They use the tougher name Chicanos, and they are renaming their political organization, United Mexican-American Students, MECHA?which means fuse. They are getting...
...center, a pretty girl (California bred, obviously) stands behind a table. "Exercise your constitutional rights," she urges. How can I resist? "I'm with the people's lobby," she explains. "We fill up petitions on contract for different kinds of groups. In California you can get most kinds of laws passed by the people without going near the legislature. The Clean-Air Council and a group called Write for Your Life are behind this one, but there are other smog groups, one called The Right to Clean Air, another called Stamp Out Smog?S.O.S.?and one called People Pledged...