Word: californiaisms
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Dates: during 1960-1969
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...miraculous way to beat it. Each reported to Congress last week that he had spent absolutely nothing getting elected in 1968. Such a feat of legerdemain is not restricted by ideology or party; the Stingy Silent Seven include Arizona's Barry Goldwater, Georgia's Herman Talmadge, California's Alan Cranston, Arkansas' J. W. Fulbright and South Dakota's George McGovern...
...rituals, perhaps even their own theologies. Many people will reject traditional Western religions, finding inspiration and solace in the mystery cults of the East or in eclectic spiritual systems of their own devising. Religious impulses will find expression as well in interpersonal "T-groups," like those spawned by California's Esalen Institute, and in the occult. For many, astrology, numerology and phrenology will become no longer fads but ways of life...
...they might set up a world-girdling resonant ground wave that would cause even greater damage in distant lands. By properly aligning their millions and carefully timing the jump, for example, Peking could aim a ground wave along the Pacific-rim earthquake belt and possibly set off quakes in California far more devastating than the original shocks in China...
...surge of activity to protect the consumer from fraud in the marketplace, and sometimes from his own bad judgment. Under a new law in Massachusetts, people who are fast-talked by door-to-door salesmen into signing contracts for unwanted goods can now cancel the deal within ten days. California's Department of Professional and Vocational Standards has instituted a television-repair inspection system that has trimmed $15 million a year from fraudulent fix-it bills. The department tests the honesty of any suspicious repair outfit by planting deliberately broken sets in private homes; if the repairman makes unnecessary charges...
...consumer watchdogs, however, are effective. The limp performance results partly from austerity budgets and from the reluctance of many juries to convict businessmen under criminal codes. The appointees to consumer-affairs jobs frequently have little experience in government. California's Kay Valory, consumer counsel to Governor Ronald Reagan, has not testified in three years before any committee considering consumer legislation. She recently made the extraordinary recommendation that buyers shun the "very narrow" testing reports of Consumers Union in favor of the handbook of the National Association of Manufacturers...