Word: californiaisms
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Dates: during 1960-1969
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...infra-red spectrometer on board Mariner 7, the second of the two vehicles that flew past Mars, detected two gases-ammonia and methane-that could indicate the presence of primitive life. Both are produced on earth by biological decay. George C. Pimentel, a University of California chemist, said that he was unable to determine the amount of ammonia in the Martian atmosphere, but he estimated the concentration of methane as "no more than a few parts per million." In the earth's atmosphere, the amount is about 1.5 p.p.m.-and added rather jovially that among the terrestrial sources...
...locale for the story was certainly a plausible one: Los Angeles, that well-known suburb of Hollywood. The leading character was Thomas T. Noguchi, 42, who graduated in 1951 from Nippon Medical School in Tokyo, migrated to California, and was licensed to practice there in 1955. For seven years he worked as an assistant to the Los Angeles county coroner, and in late 1967 was named coroner himself. Six months later, he per formed the autopsy on Senator Robert F. Kennedy...
...versatile Braden, 51, is a former Dartmouth English instructor, wartime OSS and CIA official, and owner of the Oceanside (Calif.) Blade-Tribune (which he purchased in 1954 with the help of a $100,000 loan from Nelson Rockefeller and sold profitably last year). A Kennedy liberal, Braden headed California's board of education, a post in which he clashed often with Max Rafferty, the reactionary state superintendent. This journalistic odd couple-Braden is tall, wiry and intense, Mankiewicz is short, round-faced and bemused -launched their project in the belief that most columns "are lousy" and fail to express...
Today's young businessman is a member of the committed generation who insists on meaning and a sense of social responsibility in both his job and his life. Martin Gerstel, 27, a founder of Alza Corp., a California pharmaceutical research firm, argues: "It is not good enough any more just to be a manager, to do a good job making and selling candy bars. You have to feel that the product or service coming out of your organization is really important to society." Other young managers demand time off from their jobs to do consulting for black businessmen...
...their idealism, young men want -and get-record salaries. "The young employee is more rapacious these days," says Robert E. Cody, a vice president of California's Security Pacific National Bank. "The fact that his boss worked 20 years to get where he is does not move him." George T. Henning, 27, assistant to the comptroller of Boston's Eastern Gas and Fuel Associates, agrees. He earns $17,000 and intends to be making $45,000 by the time he is 35. George Woodland, vice president of Milwaukee's Rex Chainbelt Corp., complains: "A lot of these...