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...study makes the case that ethanol isn't even the greenest way to use biomass as a fuel. In an article published in the May 8 issue of Science, researchers from the Carnegie Institution, Stanford University and the University of California-Merced (UCM) used life-cycle analysis - which takes into account the entire impact of a biofuel from field to vehicle - to show that converting biomass to electricity (to power electric cars) produces 80% more transportation energy than turning it into ethanol (to power a flex-fuel car), with a carbon footprint that is half as small. (Bioelectricity is created...

Author: /time Magazine | Title: Another Blow to Ethanol: Biolectricity Is Greener | 5/8/2009 | See Source »

...recent report, she noted that when McDonald's rolled out local TV advertising for McCafé in Michigan, Starbucks management told her that Starbucks actually saw a boost in traffic. "The obvious answer to Starbucks' problems is that the economy is weak, and 30% of its stores are in California and Florida," says Zackfia. When the economy improves, Starbucks may bounce back, with or without McCafé competition. "Just as Starbucks will always be a beverage destination, McDonald's will always be known as a food destination," Zackfia says...

Author: /time Magazine | Title: Latte with Fries? McDonald's Takes Aim at Starbucks | 5/7/2009 | See Source »

...real estate meltdown-a book published in 2000 warning about the coming crash in stocks made him a rock star of the last bubble, too. His latest book, Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters For Global Capitalism , was written with University of California, Berkeley economist George Akerlof. Shiller spoke with TIME's Barbara Kiviat...

Author: /time Magazine | Title: Yale's Robert Shiller on the Outlook for Home Prices | 5/6/2009 | See Source »

...struck by an LA Times article that I saw from 1886, after the Los Angeles housing bubble. The writer said something like Californians have learned. Never again will we allow real estate speculation to go so far. And he was kind of right. I don't think California had another massive real estate bubble until the 1970s. After a hundred years, we're allowed to forget, right...

Author: /time Magazine | Title: Yale's Robert Shiller on the Outlook for Home Prices | 5/6/2009 | See Source »

...stringent conditions demanded by the House (the Senate is somewhat more accommodating) will be interpreted in Pakistan as a sign that the U.S. is pulling away from its old ally, and could weaken the government. But lawmakers seemed unimpressed by Holbrooke's appeals. Committee chairman Democrat Howard Berman of California said the House is "simply asking the Pakistanis to keep the commitments they have already made to fight the terrorists who threaten our national security and theirs, and that they make some progress doing so, with progress defined very broadly." If that is unreasonable, Berman asked, "then what does that...

Author: /time Magazine | Title: Zardari in Washington: Hard Questions for Pakistan's Leader | 5/6/2009 | See Source »

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