Word: californianess
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...necessarily, say consumer experts. "According to various research findings, a company will have a tough time increasing prices once they've lowered them," says C.W. Park, a marketing professor at the University of Southern California and editor of the Journal of Consumer Psychology. "Shoppers start to think the discounts are the base prices, and you risk alienating the shoppers if you raise them. Logically, you'd think that consumers would appreciate the lower prices and be understanding when they go back up. It doesn't always work that...
...After spending most of World War II in a California internment camp, Robert Takasugi, 78, became one of the first Japanese Americans to serve as a federal judge, wielding his power to protect Arab communities from discrimination in the hostile aftermath of 9/11...
...home moms, says Natalie Caine of Los Angeles-based Empty Nest Support Services, which offers private phone sessions and seminars that rely on art therapy and journaling. "This is a grieving process for some parents," says Caine, who in October will counsel empty nesters at a spa retreat in California. "They can't just 'get over it.' " (One of her suggestions for moms in mourning: throw a party and ask the guests to bring a card on which they've written what their empty-nester pal would be "fabulous at giving the world...
What's working, exactly, is a series of viral humor sites intended simply "to make people happy for five minutes a day," as Huh puts it. Huh, 31, a journalist turned dotcom entrepreneur, was born in South Korea and moved to California when he was in his teens. He launched Pet Holdings in 2007 when angel investors helped him buy a new website called I Can Has Cheezburger?, which is a compendium of "Lolcats," laugh-out-loud feline photos captioned in "kitty pidgin," or artfully misspelled imaginings of cats' inner monologues. (The original Lolcat features a fat gray fur ball...
...fact, Chu is already an efficiency nut. His California house was so well insulated, it barely needed air conditioning, and he's now weatherizing his D.C. home. He's pushing 24 new appliance standards that languished under Bush; at Tsinghua, he explained that existing efficiency rules for U.S. refrigerators alone save more energy than the controversial Three Gorges Dam in China's Hubei province will produce. He's especially obsessed with promoting white roofs and light-colored pavement, constantly citing Rosenfeld's calculation that having them throughout the U.S. would save as much carbon as taking every...