Word: californianism
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Highest-ranked of the practitioners of this tricky craft is a little (5 ft. 1 in.) Californian of 52 named Edith Head, boss designer at Paramount since 1937. In her autobiography The Dress Doctor (Little, Brown; $3.95; written with Jane Kessner Ardmore) Edith gushily suggests that a designer must drop names as fast as she picks up stitches...
...Gertrude responded immediately to her challenge, she did complain often and loudly. "The intolerance of these New Englanders is overwhelming!" she exploded. "There is never a curve in all their vocabulary." A true Californian, she spoke of "the New England habit of self-repression, the intense self-consciousness, the morbid fear of letting one's self...
...other examples range from brainwashing techniques of the Chinese Communists to the more beneficent therapies of a Californian penal system. In Brave New World Huxley had his director of Hatcheries and Conditioning use a technique called hypnopaedia, by which subjects got moral training during sleep. In 1957 the warden of the Woodland Road Camp of Tulare County, Calif, was doing just that. With pillow loudspeakers, the warden was able to reach certain delinquents in their sleep, and from a phonograph in his office counsel them to be good. The black arts of hypnosis, subliminal commercials and so on are becoming...
...smiles. "Now we've been getting along fine with our trade unions for years. If a man wants to join a union, and it's in his interest to do so, we let him go right ahead. A "Right to Work" law would be absurd in Britain." A Californian manufacturer behind him overhears, turns around, and the pair are soon in eager debate over their coffee cups...
...piloted T.W.A. for a year until falling out with Hughes last December; since then, Chairman Warren Lee Pierson has acted as president, and T.W.A., with no firm, clear-cut leadership, lost $14 million in the first five months of 1958. To pull up T.W.A., Hughes picked an old airman. Californian Thomas climbed into the air as a World War I Navy aviator, bossed the big Foreman & Clark men's clothing chain from 1937 to 1953, was G.O P. national finance chairman until he resigned last week. As Navy Secretary, he sped the fleet into the age of seaborne missile...