Word: californianism
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Millions of TV viewers in the U.S. watched in awe one day last month as Californian Bill Johnson, 23, streaked down a Swiss Alp and became the first American ever to win a men's World Cup downhill race. His teammates were jubilant, but no more so than the company that makes his ski boots. The day after Johnson's victory, executives at Swiss-owned Raichle Molitor U.S.A. began planning a new advertising campaign to celebrate the performance of the skier and his gear. The slick ads, picturing Johnson at full tilt, will soon appear in the pages...
...choice of Morgan, a marketing wonder but a complete outsider to both Atari and computers, at first seemed like another bizarre Warner decision. Morgan was an Easterner in a Californian's game, a traditionalist in a rootless industry, a believer in long-term growth in a market hooked on quick profit and instant gratification, a technological skeptic among scientific true believers. Morgan had run the Philip Morris tobacco-marketing division, whose products included such fast-rising brands as Virginia Slims and Merit, with an almost ostentatious lack of computers. He preferred writing meticulous longhand notes on legal pads...
...company's laid-back Californian managerial style is also going. Morgan began regular staff meetings with his senior executives. Last week he announced a total reorganization of the company with the aim of reducing corporate bureaucracy. "A lot of what Morgan has done is just fairly standard business basics," says Arthur Gemmell, vice president for administration. "We just somehow became a $2 billion company without any of them...
...appeal was brought by Robert Alton Harris, a Californian sentenced to die in 1979 after kidnaping and killing two teenagers, then using their car for a bank robbery. After eleven hearings, Harris finally persuaded a federal appeals court that he should not be executed until the California Supreme Court compared his sentence with those of others convicted of similar crimes in the state...
...famous for The Great Gatsby, Steinbeck, 23, was still studying "creative writing" at Stanford-too late, as well as too naive, to become a chronicler of the jazz age. William Faulkner sank his roots in Oxford, Miss., and lived off the accumulated capital of the Old South. The nouveau Californian nourished a vague passion for the Pacific Ocean, which helped him more as an amateur marine biologist than as a professional storyteller...