Word: calixto
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...According to Rick Calixto, Harvard's trademark program administrator, lawyers for the retailer admitted that Ralph Lauren had not sought permission to use the HLS crest...
...basically told Ralph Lauren that if the situation were reversed, if it were Harvard who had infringed on their trademark, they'd be on our backs pretty quickly," Calixto said...
...Calixto said he estimated Ralph Lauren took in about $25,000 in retail sales revenue from the HLS ties. In collecting royalty fees, the University usually demands 7.5 percent of the wholesale price of the merchandise, Calixto said...
...Calixto explained "it's much more a strategic move" for the University to license the right to its name to one company...
...using Pangea to establish trademark rights in several European nations, Harvard can prevent misuse of the name by others, Calixto said...