Word: calixto
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...When Calixto does discover a violation, he starts off with a polite request to stop using Harvard’s name, which often proves effective, he notes. If unsuccessful, Calixto then issues a cease and desist letter warning of a lawsuit—also very effective, he says...
Unresponsive companies are usually slapped with a lawsuit from the university, though Calixto says he does not recklessly sue every company that violates the trademark rights...
...typically won’t go after them unless our associate in [the specific] country specifically says that if we don’t...it will dilute our trademark rights,” Calixto says...
...Though Calixto has not always been chasing trademark violators, he has had a long relationship with the University. After graduating from Florida International University, he received two masters degrees, one from the Harvard Divinity School and one from the Harvard Extension School...
...Cuban native, Calixto joined the Harvard Trademark Program in the mid-1990s as assistant to the director and in 1997, was promoted to the directorship...