Word: calixto
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...Calixto contrasts this with regions in Asia and Southeast Asia, where, he says, a large amount of trademark infringement cases originate...
...Calixto pays an outside watch-dog firm, the London-based Trademarks Directory Service, to monitor the trademark applications in almost every country. When a company attempts to file a trademark application with the name Harvard anywhere in the world, Calixto says he is alerted almost immediately...
...numerous cases where perpetrators use Harvard’s name without permission, Calixto says he often finds out from alumni and concerned citizens...
...search for trademark violations, Calixto explains that not every country poses the same level of concern...
...mostly don’t have to worry about Europe and Japan... though we do have infringement there. They are more in tune with the understanding of intellectual property,” Calixto says...