Word: calixto
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...choosing what items to approve, “I think of it as a dartboard,” Calixto says. “If it is something related to the mission of [Harvard University], it is at the center...
...example, Calixto notes that items such as cigarettes oppose the mission of the Harvard School of Public Health...
...Calixto emphasizes that his role as overseer of the Harvard trademark extends much further than halting efforts to mass-produce Harvard perfume...
...Harvard has invested 350-plus years in maintaining its energy and name and people will use it in order to mislead others to believe they are affiliated with Harvard,” both deceitfully and innocently, Calixto says...
...Calixto works from his office in Harvard Square’s Holyoke Center but keeps abreast of trademark activities worldwide...