Word: calixto
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...thwarts efforts of foreign schools to illegally operate under Harvard’s name. He rejects requests to produce Harvard cigarettes and Harvard soap. As Director of the Harvard Trademark Program, Rick Calixto wages a daily war against entrepreneurs around the world who try to violate Harvard’s right to its trademark name and insignia...
Just the other week, Calixto discovered that someone posing as a Harvard official tricked one of China’s largest schools, the Shaanxi International Trade College, into believing that Harvard had agreed to build a branch of the Cambridge university in China...
Responding to this fiasco, Calixto quickly contacted various Harvard agencies as well as China’s trademark council and authorities to deal with the matter...
It’s all in a days work for Calixto, whose job is to correct such blatant misuses of the Harvard trademark—first by approaching those directly involved and, if unsuccessful, through more severe legal measures...
...Calixto added that the unauthorized use of the Harvard name in Asia is a common occurrence...