Word: calizza
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Case refined his education at Pizza Hut, chewing his way through a yearlong assignment to scout the latest in pizza innovation at the unhealthy rate of eight to 10 pies a day. He helped the Hut launch a "pocket" pizza called Calizza--it followed the towelette into oblivion--and divined what he says is the single most important law of business: success requires you to sit taste bud to taste bud with your customer...
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