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...What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...Many in the Maldives now call for a reckoning with elements of Gayoom's regime, some of whom have left the country. Nasheed, though, refuses to go after the former government and its deposed dictator. "Few have been tortured, or brutalized, as much as I have," he says. But Nasheed insists he wants civil institutions to mature, and for an independent judiciary, not a new President, to judge the excesses of the previous 30 years. "Establishing real democracy here," says Nasheed, "will be the greatest justice...

Author: /time Magazine | Title: The Maldives' Struggle to Stay Afloat | 5/18/2009 | See Source »

Buckley died just 10 months after his wife Patricia, who was 80. Their son Christopher has written a memoir of that difficult year titled Losing Mum and Pup (Twelve; 251 pages). Christopher--as we will call him to avoid muddling our Buckleys--is best known as a comic novelist (Thank You for Smoking, Supreme Courtship), and in taking on such a tragic, personal subject, he's punching well above his weight class. But his sense of the absurd turns out to be oddly well suited to observing the numerous medical and existential indignities associated with dying, as well...

Author: /time Magazine | Title: He Could Not Stop for Death | 5/18/2009 | See Source »

...reality is that while health officials in the U.S. and the rest of the world deserve praise for their comprehensive response to the new flu virus, H1N1 wasn't a true test of our mettle but a warning shot. "We should look at this as a wake-up call, not one more snooze alarm," says Dr. Irwin Redlener, the director of the National Center for Disaster Preparedness at Columbia University...

Author: /time Magazine | Title: How to Prepare for a Pandemic | 5/18/2009 | See Source »

...government would forgive about $10 billion of the carmaker's $15.4 billion federal debt in return for a 50% stake in the company. The United Auto Workers union urged the government to reject the proposed plan, which also includes a 100-to-1 reverse stock split, because it would call on GM to outsource more of its manufacturing to foreign countries...

Author: /time Magazine | Title: The World | 5/18/2009 | See Source »

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