Word: call
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...banks do have one last and very large asset: their names. Marketers used to call this brand equity. It was a nonsensical way of saying that having a company's name on hundreds of buildings and sports stadiums made customers more comfortable being customers. Decades of advertising did that for Citi and B of A. The credit crisis has not entirely ruined those reputations. Citi retail customers in Italy probably don't worry about the hundred dollars they have in the big bank. It is simply very difficult to see how the "body of the brand" can be exhumed...
...seed in hopes of sparking a desire for all of you to give your pledge." Not good enough? There's more. The video, complete with a Michael Jackson-style note - "You are not alone!" - at the beginning, will be presented to Obama during the Inaugural festivities. Much like the call-to-action videos of campaign yesteryear, Moore asks others to post their own videos and add to Eva Longoria Parker's vow to "plant 500 trees this year" or Moore's pledge to "free 1 million people from slavery in the next five years." Might be better to keep...
...United States to throw out the first ceremonial pitch. So as the announcer, I was down on the field. President Eisenhower was there to do the honors, and I had chatted with him for a couple of minutes. In November of that same year, I got a call from a woman who said, "Hi, I'm calling from the White House. You must have impressed somebody, because they asked me if I'd find you to see if you'd like to introduce the President again." I said, "Boy, what a thrill! Absolutely! Just tell me when and where...
...what does the President's announcer do exactly? Before my first parade, one of the chairmen of the Inaugural committees said to me, "Charlie, you're the President's announcer, aren't you?" And I said, "Yes sir." And he said, "You know why they call you that?" I said, "Not really." "Well," he said, "The vantage point of the President is at the street level. He can't really see that good as to what's coming and what's going. But he's listening to you. So when you say, 'The U.S. Marine Corps Band is now advancing...
This was the day's catechism and call to arms. The Obamas began the morning with prayer at St. John's Episcopal Church, where Dallas pastor Bishop T.D. Jakes offered a warning as well as a blessing: "You cannot change what you will not confront," he said. "This is a moment of confrontation in this country ... The problems are mighty and the solutions are not simple, and everywhere you turn there will be a critic waiting to attack every decision that you make. But you are all fired up, sir, and you are ready to go. And this nation goes...