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Military Salute. United has extended through Jan. 31 special fares for active duty members of the Armed Forces. Fly from New York City to Denver for $184 each way, or Chicago to Boston for $150 each way. Call 800-241-6522 and identify yourself as a member of the military...
Forty-eight years ago to the week, John F. Kennedy issued a call to national service using a still novel technology for political communication: television. "Ask what you can do for your country," he commanded from the Capitol's steps in his Inaugural Address, words that would inspire a generation of leaders to enter government service...
...Barack Obama is reprising the call to service. But rather than using television, he has sent out his message primarily over the Internet, through millions of e-mails, hundreds of thousands of YouTube views and a new social-networking site created by his Inaugural committee. "I will ask all Americans to make a renewed commitment to serving their community and their country," the President-elect announced this week in a video posted online. "Just visit USAService.org to find service projects in your community, or even organize your own around the causes you care about." (See 21 ways to serve America...
...website is the first explicitly nonpolitical organizing effort by Obama, who first entered politics after years spent as a community organizer. But even if the call to service is patriotic and not partisan, the effort could pay real political dividends for Obama down the road. For one thing, the organizing effort is doubling as a way to keep many of the grass-roots groups from Obama's campaign active. "We've been able to use the Barack Obama brand," says Kristopher Irizarry-Hoeksema, a former volunteer from the Obama campaign who is helping to grow a community group outside Baltimore...
...early to tell how Obama's call to service will perform when put up against other great presidential pleas of the past. Long after Kennedy, President George H.W. Bush spoke out about "a thousand points of light," and President Bill Clinton founded AmeriCorps to recruit more young people into public service. All those efforts were relatively effective, for a time. But never before has a sitting President put so much faith in new technology to make it all happen...