Word: callaway
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...Jesuits during Prohibition. Jon's father was an expert in vine management--the pruning, spacing, grape thinning and irrigating that influence the quality of the grapes and the taste of the wine. As a young boy, Jon cleared weeds between the vines. He later went to work at the Callaway winery as a "cellar rat," cleaning tanks, moving barrels, stacking bottles and sometimes working 19-hr. days during the busy crush season. "By high school," he recalls, "I swore I was going to get out of the wine business...
...less deep-fried album is served up by Cee-lo (Thomas Callaway), a member of the pioneering Atlanta rap quartet Goodie MOb. Cee-lo doesn't bother with Southern totems on his superb solo debut, Cee-lo Green and His Perfect Imperfections. He lets his individuality, not his geography, do the talking. On Big Ole Words (Damn) Cee-lo rhymes, "I have millenniums of material and rivers of rhythm/An entire ocean of emotion that's enlightened to swim in." Cee-lo sounds a lot like Al Green, and so do his songs, full of complicated themes, big grooves and deep...
...expensive--and still excruciatingly difficult. A single driver can cost as much as $600. In the past two years, competition has become so stiff and club improvements so minimal and costly that only the most deep-pocketed companies have been able to keep turning out cutting-edge products. Callaway and TaylorMade each spend as much as $35 million on research and development yearly. "I don't know how successful you can be without investing heavily in your own technology," says Mark King, president of TaylorMade, whose 300-series drivers are ranked No. 1 on the PGA tour...
Last year the U.S. Golf Association threw a new hazard at the industry. When Callaway introduced a revolutionary, ultra-powerful driver called the ERC II, the USGA decreed that the club had a rule-violating "springlike effect" on the ball. The attendant publicity has put a devastating backspin on sales of the ERC II, but it also raises the disturbing prospect of a curb on further technological enhancements to clubs...
Still, a boost in the ball market will not sustain a rebound in the industry. Hayley Kissel, an analyst at Merrill Lynch, points out that companies such as Callaway and Nike will have to keep expanding into other products. That's why the industry is eagerly awaiting Nike's new line of clubs, endorsed by pro David Duval. Kissel and others question Nike's ability to deliver game-enhancing products. But Nike Golf marketing director Mike Kelly insists the business is not only about product but about expanding the game. "Ely Callaway revolutionized the business in terms of market...