Word: callaways
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...increasingly, golf manufacturers are realizing that opening their knowledge vault to a wider audience not only makes good marketing sense (can any avid golfer visit a clubmaker and not walk away with at least one new toy?) but also allows hackers to improve their game quickly. In January, Callaway, based in Carlsbad, Calif., introduced its VIP Experience, a two-day golf immersion and pampering program featuring the experts who work with Phil Mickelson and the LPGA's Annika Sorenstam. For now, it is open only to corporate clients, who pay $10,000 a head, but the company is considering including...
With the number of players taking up the game remaining flat, at 2 million to 3 million annually over the past 15 years, and with newcomer Nike Golf whacking away at their market share, established companies like Callaway, Titleist (owned by Fortune Brands) and Taylor Made (Adidas Group) are eager to find new ways to broaden their base and grab a larger portion of the nearly $5 billion that golfers spend each year on equipment. That's where in-depth analysis and customized fitting can help. Not only can participants try the latest products--like Titleist's triangular D1 driver...
Down the coast, Callaway offers a similar "nothing but golf" experience for corporate groups, catering to everyone from the beginner to the low handicapper. Program director Randy Peterson has fitted Charles Howell III as well as Mickelson and Sorenstam. On Day One, golfers walk through four stations: simulated-swing analysis in a testing bay, putting evaluation, live-swing analysis with Peterson on the range, and wedge work with clubmaking legend Roger Cleveland. Proprietary software even adjusts for hometown conditions. "We can look at your drive here and tell you that you'll get 14 yards more carry on that same...
...restaurants popular with expatriates?promises to profile five courses in the Shanghai area (and further afield) with every issue, and gives details of local golf-gear stockists. Newcomers will find plenty of other helpful features. Slice's first issue carries an article on how to spot the fake Callaway, TaylorMade, Nike and other counterfeit clubs so common in China. There are plenty of suggestions for after the game too, with choice nightlife and dining listings. Your networking prospects in Shanghai are looking decidedly above...
...restaurants popular with expatriates - promises to profile five courses in the Shanghai area (and further afield) with every issue, and gives details of local golf-gear stockists. Newcomers will find plenty of other helpful features. Slice's first issue carries an article on how to spot the fake Callaway, TaylorMade, Nike and other counterfeit clubs so common in China. There are plenty of suggestions for after the game too, with choice nightlife and dining listings. Your networking prospects in Shanghai are looking decidedly above...