Word: callaways
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This kind of instruction leaves nothing to chance. "In most schools the emphasis is on children's learning to read sentences," says Gina Callaway, director of the Schenck School in Atlanta, which specializes in teaching dyslexic students using the Orton-Gillingham approach. "Here we have to teach them to recognize sounds, then syllables, then words and sentences. There's lots of practice and repetition." And a fair number of what the kids call tricks, or rules, for reading. (Among the most important and familiar: the magic e at the end of a word that makes a vowel say its name...
...into mass production and formed a company, Hoobert Toys. This did not go so well, financially. A couple of publishers made inquiries about whether he would like to do a book, "but Nicholas was the only one who offered to pay in advance," Kirk says. Nicholas is Nicholas Callaway, a publisher and packager of luxe books on photography, design and fashion, including Madonna's notorious Sex book (which explains why the popstress had a copy of Tea Party handy for her MTV gig). Children's books were a departure for him, but something told him he could sell Kirk...
...Callaway gave Kirk a $20,000 advance, and when Miss Spider was more or less ready for her public, he organized an auction among 15 children's publishers for the book. Only Scholastic bid. Tea Party jumped to the best-seller lists within a month of publication...
...Falconer's spunky little pig Olivia or President Bush's personal favorite, Eric Carle's The Very Hungry Caterpillar. Still, neither Falconer's nor Carle's works are being spun into anything nearly so ambitious as the Sunny Patch brand, Miss Spider's line of goods. Target, Callaway and Kirk think that doesn't matter. "Our core guest [i.e., customer] is a busy mom with young children. She's highly educated," says Sally Mueller, Target's director of marketing planning. "Many of our core guests have read David Kirk's books, so we thought it was a logical connection...
...might help things along that a Miss Spider TV special will run on Nickelodeon at the end of March and that Callaway and Kirk are also developing a TV series based on both Miss Spider and Nova the robot. On the other hand, the territory they're entering is not unpopulated. Rolie Polie Olie, a geometric tyke who lives on a robotic planet and who, like Nova, is a computer-generated image, is already on the Disney Channel, and his catchy theme song is lodged in the junior set's hearts. (Callaway doesn't see it as a threat...