Word: callings
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Dates: during 1960-1969
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Half of the 2,000,000 Mexicans in Southern California no longer call themselves Mexican Americans. They use the tougher name Chicanos, and they are renaming their political organization, United Mexican-American Students, MECHA?which means fuse. They are getting...
...lady I will call Joan Adkins lives in Mission Hills. On her color television set is a bowl of water with a statuette of Jesus submerged in it. She turns out to be the extreme in the antismog movement. "The smog here is very bad," she tells me. "I've been fighting it for twelve years. I have to put cream in my nasal passages, but sometimes my nose swells up anyway, and I chew gum. They say that helps. And I have to keep washing out my eyes. You know, they say that smog can affect your mental outlook...
...ruptured Achilles' tendon. Speedster Tommy Mason and Workhorse Dick Bass suffered assorted season-long leg miseries. "In my way of looking at it," Gabriel says gamely, "1968 was a good test for me, because from week to week we had a different backfield, different receivers. You have to call on a lot of knowledge because you have to call plays based on what each guy can do individually...
Olympian Unconcern. Union economists argue that the worker has been hardest hit by inflation and is the one who will get squeezed the most in a tighter economy. A.F.L.-C.l.O. President George Meany said last week that labor would not buy Nixon's call for wage moderation. He promised labor will continue to press for more and more, as prices continue to rise. In major contracts negotiated through September, the median increase in wages and fringes has jumped to 8.1% as against 6.6% for last year; in the construction trades, it is 12.5%. These are the kinds of increases...
...trouble with General Electric as the testing ground for the President's hands-off policy is that the strike is as much ideological as economic. The enemy is what the unions call "Boulwarism," a labor-relations strategy unveiled in 1948 by Lemuel R. Boulware, then a G.E. vice president and now retired. Boulwarism is based on two tenets. First, the company should make a "firm, fair" offer at the start of negotiations and refuse to budge from it. Second, the company should engage in vigorous "employee marketing" to sell the merits of its offer...