Word: calnevar
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Fake Wheels. To cash in on the sports car fad, Los Angeles' Calnevar Co. brought out a "simulated wire wheel," a stainless-steel, spoked disk which can be snapped on in place of the conventional hubcap. Good for any U.S. car (except Studebaker, Lincoln and the Nash Ambassador), Calnevar's sporty gadget covers the entire wheel, looks like the real thing. Calnevar has orders for 50,000, expects to sell 250,000 in 1953. Price: $99.50 to $109.50 for a set of four (real wire wheels cost $300 extra a set). But the company may find the competition...
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