Word: caltech
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Dates: during 2000-2009
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Steven Quartz, director of the Social Cognitive Neuroscience Laboratory at Caltech, is one of many experts moving into neuromarketing. He is helping Hollywood studios select trailers for new movies by scanning viewers as they watch a series of scenes to see which ones elicit the strongest reactions in the parts of the brain that are associated with reward expectations. Quartz, who works in partnership with market-research company Lieberman Research Worldwide, is similarly scanning consumers to identify emotional reactions to TV commercials and to products' packaging design...
...professor who conducted research at MIT and Caltech after graduating from Harvard Medical School (HMS) has admitted to falsifying data in at least one published paper and has been fired from his post at MIT.Luk Van Parijs, an associate professor of biology at MIT until last week, is also the subject of an inquiry at Caltech. The MIT investigation concluded that he fabricated and falsified research data in a published scientific paper, as well as grant proposals and manuscripts.A subsequent article published online Friday in the New Scientist also said that Van Parijs, who specializes in immunology, may have falsified...
...July, Brown, an astronomer at Caltech, made an announcement that took the debate to a whole new plane. Along with his colleague Chad Trujillo, Brown had found something very much like Pluto, only bigger, and last month he declared that the object known officially as 2003 UB313--and temporarily nicknamed Xena--has its own little moon. Suddenly, the question Tyson had raised to make a provocative educational point became something much larger: if Pluto is a planet, then Brown's new object must be one as well...
...greatest resource J.P.L. brings to the space game, of course, is not good ideas as much as the people who generate them. The lab has always benefited from having its farm team of apprentice scientists right next door at Caltech. The first thing young engineers who come to work at the lab must do is learn the ways of J.P.L. as an institution, something that's easier to do here than at most other places of business. As long ago as the 1960s, J.P.L. embraced a concept known as "each one teach one," under which senior members of any team...
...launch button, billions of dollars, dozens of careers and decades of planning can be on the line. J.P.L. not only accepts the likelihood of the occasional costly flop but also expects it. Such a stomach for setbacks is a legacy of J.P.L.'s first director, William Pickering, a Caltech alumnus who learned his trade setting off rockets in the dry riverbed that is all J.P.L. once was. Dozens of those rockets sometimes blew themselves to bits before one finally flew, but each failure taught Pickering something. "The era of rocketry really was trial and error," says former J.P.L. director...