Word: calverts
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Dates: during 1960-1969
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...honest, the picture may not be entirely gray. Last year we had a series of second-rate Be-Ins which could blossom into something this year. Furthermore, hippies got a toe-hold in Cambridge real-estate when James Calvert '67 bought a store-front on Mt. Auburn Street and turned it into an exotic coffee-house, restaurant called El Diablo...
...against university social rules--SDS has appealed to a vague sense of alienation among students, without defining a radical ideology. Unlike the old Left, which spent much energy on theory and analysis, SDS has been purposely anti-ideological, even anti-intellectual. Members have tried, as national secretary, Greg Calvert, puts it, to "build a movement out of people's guts." Rejecting the dogmatism of the old Socialist and Communist parties, they have stretched their ideological tent to include anyone feeling the frustration and anomie of "dehumanizing" modern society...
...build a movement among adults who are repelled by the old Left and alienated from present society, SDS must develop an entirely new ideology. It must show these adults how their personal sense of alienation relates to the overall structure of decision making. "To reach these people," says Calvert, "we must involve them on the basic level of their own lives...
...goals of higher consumption and materialistic satisfaction. Radical change, in this case, will not only replace the present owners of the means of production but will challenge the entire ethic which makes such ownership worth while. For SDSers reject the "crass materialism" of present society -- the values as Greg Calvert notes, that "transform people into consumers of things." They reject the statistical economic indices of the government -- employment rates, gross national product, etc. -- as true measures of the quality of life. The "main and transcending" concern of society, Tom Hayden has written, "must be the unfolding and refinement...
...handsomely. W.R.G. began this month by picking up three new accounts-Boodle's Gin from Britain, Bristol-Myers' Score hair preparations and the General Mills nibbles called Bugles, Whistles and Daisy's. Last week it snared another: an as yet unnamed Scotch to be marketed by Calvert. With total of 14 clients worth $52 million in annual billings so far, the 14-month-old shop has been publicized into the ranks of the nation's 50 biggest agencies. Mary Wells is certain that billings will rise to $100 million in a couple of years, even though...