Word: calverts
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...against university social rules--SDS has appealed to a vague sense of alienation among students, without defining a radical ideology. Unlike the old Left, which spent much energy on theory and analysis, SDS has been purposely anti-ideological, even anti-intellectual. Members have tried, as national secretary, Greg Calvert, puts it, to "build a movement out of people's guts." Rejecting the dogmatism of the old Socialist and Communist parties, they have stretched their ideological tent to include anyone feeling the frustration and anomie of "dehumanizing" modern society...
...build a movement among adults who are repelled by the old Left and alienated from present society, SDS must develop an entirely new ideology. It must show these adults how their personal sense of alienation relates to the overall structure of decision making. "To reach these people," says Calvert, "we must involve them on the basic level of their own lives...
...handsomely. W.R.G. began this month by picking up three new accounts-Boodle's Gin from Britain, Bristol-Myers' Score hair preparations and the General Mills nibbles called Bugles, Whistles and Daisy's. Last week it snared another: an as yet unnamed Scotch to be marketed by Calvert. With total of 14 clients worth $52 million in annual billings so far, the 14-month-old shop has been publicized into the ranks of the nation's 50 biggest agencies. Mary Wells is certain that billings will rise to $100 million in a couple of years, even though...
According to Calvert, Dean Monro, who has seen the letter, said that the University had no desire to forbid the distribution as long as it was signed, and the group did not enter the Freshman Union to had it out. Monro reached last night, said it was simply "a matter of freedom of speech...
...handing out the letter, the group -- a "family" of 15 or 20 people -- is trying to get the freshmen to take good trips," Calvert said. The letter is an effort to counter what its authors consider the detrimental statements issued by Monro and the UHS which Calvert believes "affect the quality of the trip," and tend to send the users to mental hospitals...