Word: calverts
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...Detroit (Calvert) 8, St. Louis...
Last week, Calvert President William Wendell Wachtel, suave enough to pose for one of his own ads, uncorked a rebuttal in The Advertiser and in a letter to the Washington Post. The men of distinction, said he, "are temperate and Godfearing . . . gentlemen [who] prefer to drink in their own homes with their families about them and in the presence of their children. Would the drys want all advertisers to urge the misuse or abuse of products? In that case, automobile manufacturers should advertise a brand-new car in a smashup wrapped around a tree; sun lamp producers should advertise...
...prohibitionists, Calvert Distillers Corp.'s men of distinction look more like limbs of Satan. The drys, who are trying to persuade Congress to ban liquor advertising in interstate publications, broadcasts, etc., argue that the "distinction" ads are bad for young Americans; they are apt to persuade youngsters that the way to achieve success is to have a Lord Calvert highball within easy reach...
However, more than a $1,000,000 of the endowment is invested in a group of liquor companies that make such products as Ruppert's Beer, Four Roses, Lord Calvert, and Old Grand...
Other speakers at the dinner will be James M. Landis '24 Law, former Dean of the Law School, John L. Sullivan '24 Law, former Navy Secretary, and Judge Calvert Magruder. Walter B. Leach '21, professor of Law, will be the toastmaster...