Word: calvin
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Dates: during 2000-2009
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...eighth year as Santa, Scott Calvin (Allen) is vastly enjoying all the praise he receives from his elves, who laud him as the best Santa ever. However, things go sour as Calvin not only begins losing weight, but sees his son Charlie being placed on the year’s “naughty” list. Putting himself square in the middle of a bad case of dramatic contrivance, he quickly hires a substitute Santa so he can head home to save his son from the dregs of youngish angst. Unfortunately, the substitute turns into a Scrooge, and it?...
There will always be young designers trying their luck in the fashion biz, nascent talents like Behnaz Sarafpour and guerrilla stylist Imitation of Christ. There will always be a pantheon of one namers: Oscar, Donna, Calvin and Ralph. But apart from the unstoppable engine that is Michael Kors and the freakishly gifted Marc Jacobs, there are few American designers under 50 whose fare satisfies the fashionistas forlong...
...phase of a larger growth industry of alternative and guerrilla marketing that ranges from handing out free samples to sponsoring concerts and other events. "We need to take our brand to them and not wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...well received by the local press. WITH RALPH LAUREN MAN IS ELEGANT AGAIN, gushed a headline in the Milan daily Corriere della Sera. The international press played up the competition between Lauren and the European king of menswear, Giorgio Armani. Again a compliment: no such comparison was made when Calvin Klein staged his first men's shows in Italy. Lauren's moves have begun to pay off. European sales in fiscal 2002 grew more than 30% compared with 2001, a trend that has continued, according to Isham, though from a very small base...
...When Nash's lines didn't run on longer than a sentence by Faulkner or Joyce, They were so short that intoning them would not have strained Calvin Coolidge's voice...