Word: calvinism
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Until a year or two ago, blue-jeans wearers wanted the names Calvin, Gloria or Sergio on their back pockets. But right now they want pants that say Bruce, as in Springsteen. The most prominent items in the rock star's working- class wardrobe are faded pairs of Levi's no-frills 501 jeans. Springsteen does not make product endorsements and the pants do not carry his name, but true- blue fans would never mistake the brand of britches he wears on the cover of his current album, Born in the U.S.A. Says Levi Strauss Spokesman Dean Christon: "Springsteen...
...attracted to old-time Bible faith by the certainty of its answers to religious questions. They profess its power to make life meaningful and wholesome, to provide clear moral guidance and to offer a sense of spiritual redemption through Jesus Christ. "People are hungering for truth," says Contractor Calvin Beeler, who worships at a small Berean Baptist church near Charlottesville, Va. Baptist Susan Baker of Del City, Okla., who was widowed this year at age 25, testifies that faith pulls her through her grief: "I never do feel like I'm alone. It's like all the pieces have been...
...Detailing shops in California, New Jersey and New York City, a squad of six cleans the trunk carpeting, degreases the engine, removes junior's chewing gum from the air-conditioner vents, and scours spilled coffee from dashboard crevices with toothbrushes. In Orange County, Calif., says Artificial- Flower Manufacturer Calvin George, who has his Porsche groomed every three months, "people would think you weren't doing well if you didn't get your car detailed." Imagine what they would think in Beverly Hills...
...During the 1970s," says Calvin Beale, chief of population research at the U.S. Department of Agriculture, "every Sunbelt state had a rate of population growth that was higher than the U.S. as a whole." Some of the Sunbelt, however, is now in the shade; in the 1980s, population growth in Alabama, Mississippi, Arkansas, Tennessee and Kentucky has been lower than in the U.S. as a whole...
...Calvin Coolidge notwithstanding, the business of America today is service. Since World War II, the U.S. has made the transition from smokestacks and assembly lines to copiers and computers. Today two-thirds of all people work in wholesale and retail trade, communications, government, health care and restaurants. The buzz word of the 1970s job market was high tech. In the next decade it will downshift to low tech. There will be tremendous expansion in such decidedly unglamorous occupations as cashier, registered nurse and office clerk...