Word: calvinism
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There will always be young designers trying their luck in the fashion biz, nascent talents like Behnaz Sarafpour and guerrilla stylist Imitation of Christ. There will always be a pantheon of one namers: Oscar, Donna, Calvin and Ralph. But apart from the unstoppable engine that is Michael Kors and the freakishly gifted Marc Jacobs, there are few American designers under 50 whose fare satisfies the fashionistas forlong...
...phase of a larger growth industry of alternative and guerrilla marketing that ranges from handing out free samples to sponsoring concerts and other events. "We need to take our brand to them and not wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...well received by the local press. WITH RALPH LAUREN MAN IS ELEGANT AGAIN, gushed a headline in the Milan daily Corriere della Sera. The international press played up the competition between Lauren and the European king of menswear, Giorgio Armani. Again a compliment: no such comparison was made when Calvin Klein staged his first men's shows in Italy. Lauren's moves have begun to pay off. European sales in fiscal 2002 grew more than 30% compared with 2001, a trend that has continued, according to Isham, though from a very small base...
...When Nash's lines didn't run on longer than a sentence by Faulkner or Joyce, They were so short that intoning them would not have strained Calvin Coolidge's voice...
...tongued management type Lee (Catherine Keener) is ready to walk out on mousy Carl (David Hyde Pierce), a magazine writer who moonlights with plays and film scripts. His Hitler play opens tonight. His movie is being shot right now with movie star Francesca (Julia Roberts) and rising TV actor Calvin (Blair Underwood). The film's producer, Gus (David Duchovny), turns 40 today and is expected at a birthday party a few hours after he gets a massage from Lee's sister Linda (Mary McCormack). Everyone collides, sexually or emotionally, with everyone else. Collides and contuses. You can see the welts...