Word: calvinism
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...Everyone is thinking about less expensive clothes," says Calvin Klein. "We're all doing it." While the designer-collection business is ailing, if not dying, moderately priced second collections, known in the trade as bridge lines and costing about half as much as top-of-line labels, still sell. Armani is betting that a whole chain of boutiques -- to be called A/X Armani Exchange -- can capture $60 million in sales next year from this miniboom in cheap chic. A/X units will open in department and specialty stores across the U.S. in March...
...rights, Calvin Klein, one of the patron saints of American sportswear, should be cleaning up in this market. He was one of the first to launch a lower-priced collection: Classifications, first sold in 1983, was discontinued in 1988. These days, though, his lower-priced Calvin Klein Sport division, which last year accounted for nearly 80% of all business at Calvin Klein, Inc., has been floundering. Company sales in 1990 fell to $197 million, ) down from $225 million in 1989. Even worse, the firm lost more than $4 million and carries long-term debt of close to $68 million...
...problem, competitors say, is that Calvin Klein Sport is known for jeans but little else. Klein hopes to change that. "What I'm doing now," he says, "is refocusing the line to sell in the bridge market." Says DKNY's Seegal: "It's the repositioning of the repositioning of the repositioning." Adds a competitor: "Calvin Klein is not a happy camper...
After Klein's launching a $10 million ad campaign featuring model-actress Carre Otis, half-naked men and women, and lots of leather, business is picking up. At Bloomingdale's, for instance, Calvin Klein Sport sales are running 30% ahead of last year's. Whether Klein can keep up the momentum remains to be seen...
...younger, hotter, fresher girls are always coming along." Campbell must keep an eye on Beverly Peele, 16, who some are calling the "next Naomi." Crawford, 25, is said to have not one but two rivals nipping at her heels: Shana, 21, the Guess? jeans model who is starring in Calvin Klein's ads for his new Escape perfume; and Niki Taylor, 16, who has a mole on her face just like Cindy's. Says Crawford: "People think I'm jealous of Niki Taylor. But I got my 15 minutes of fame, and when you get it you realize...