Word: calvinized
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Dates: during 1980-1989
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Until a year or two ago, blue-jeans wearers wanted the names Calvin, Gloria or Sergio on their back pockets. But right now they want pants that say Bruce, as in Springsteen. The most prominent items in the rock star's working- class wardrobe are faded pairs of Levi's no-frills 501 jeans. Springsteen does not make product endorsements and the pants do not carry his name, but true- blue fans would never mistake the brand of britches he wears on the cover of his current album, Born in the U.S.A. Says Levi Strauss Spokesman Dean Christon: "Springsteen...
...attracted to old-time Bible faith by the certainty of its answers to religious questions. They profess its power to make life meaningful and wholesome, to provide clear moral guidance and to offer a sense of spiritual redemption through Jesus Christ. "People are hungering for truth," says Contractor Calvin Beeler, who worships at a small Berean Baptist church near Charlottesville, Va. Baptist Susan Baker of Del City, Okla., who was widowed this year at age 25, testifies that faith pulls her through her grief: "I never do feel like I'm alone. It's like all the pieces have been...
...Detailing shops in California, New Jersey and New York City, a squad of six cleans the trunk carpeting, degreases the engine, removes junior's chewing gum from the air-conditioner vents, and scours spilled coffee from dashboard crevices with toothbrushes. In Orange County, Calif., says Artificial- Flower Manufacturer Calvin George, who has his Porsche groomed every three months, "people would think you weren't doing well if you didn't get your car detailed." Imagine what they would think in Beverly Hills...
...from 33 months of bankruptcy-law proceedings in January, agreed to pay $1 billion in cash for the consumer- and industrial-products groups of Gulf & Western Industries. Included in the sale are the units that manufacture Burlington hosiery, Simmons mattresses and some clothing that is licensed to carry the Calvin Klein and Liz Claiborne designer labels. The acquisition will nearly double Wickes' annual sales, to about $6 billion...
...other hand, there could be a salutary aspect to the escalation of absurdity. May be those Russian missles actually won't work. Let's hope so, if only that Calvin Trillin can keep writing