Word: calvinized
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...Nearly half of all U.S. parents say their kids ask for things by brand names by age 5. "I might mention to a child that the dress she is wearing is cute," says Marci Sperling Flynn, a preschool director in Oak Park, Ill., "and she'll say, 'It's Calvin Klein.' Kids shouldn't know about designers at age 4. They should be oblivious to this stuff...
...deep--is one of the reasons the banks have loaned Warnaco even more money. But if the bankruptcy court decides to sell off assets, rivals such as VF Corp., Kellwood, Jones Apparel and Sara Lee would be potential buyers. Although technically abrogated by the Chapter 11 filing, the Calvin Klein license, at least for the moment, will probably stay with Warnaco until the judge rules on it. So too, most likely, will Wachner. Her contract includes an estimated $25 million golden parachute. Which only goes to show that while fashions may come and go, some things in corporate America never...
...complexities of manufacturing and distribution have proved too much for many fashion designers, Calvin Klein among them. Getting two legs on a pair of pants seems to be their limit. So Wachner came to the rescue. A master of fashion marketing, she became one of the principal licensees for Klein, making jeans and underwear and giving him 5% to 10% royalties in return. She practically invented the men's fashion-underwear business and grew Klein's total sales from $55 million to $340 million...
...that, at least according to the suit Calvin Klein filed a year ago, is exactly what happened to Warnaco. In that case, settled earlier this year as a hungry New York City press corps waited for the trial to begin, Klein tried to recapture his license, claiming that Wachner was destroying his jeans brand, skimping on quality and flooding the discount bins at merchandise clubs. Of course, Klein didn't seem to have any such complaints until he had trouble finding a buyer--including negotiating with Warnaco--for his suddenly unfashionable company. Warnaco, in its view, was simply responding...
...When the Calvin Klein underwear business, which Wachner bought outright in 1994, began to mature in the late '90s, Wachner's aggressiveness started to look like a liability. In an attempt to make quarterly numbers, many, including Klein, believe she flooded stores with steeply marked-down merchandise. The eroding economy did the rest...