Word: calvins
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Dates: during 1990-1999
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...Everyone is thinking about less expensive clothes," says Calvin Klein. "We're all doing it." While the designer-collection business is ailing, if not dying, moderately priced second collections, known in the trade as bridge lines and costing about half as much as top-of-line labels, still sell. Armani is betting that a whole chain of boutiques -- to be called A/X Armani Exchange -- can capture $60 million in sales next year from this miniboom in cheap chic. A/X units will open in department and specialty stores across the U.S. in March...
...maybe allure, fascination or magic. Whatever it is, it hits the instant one sees Naomi Campbell in a yellow totem gown, a Nefertiti of the '90s. Or Linda Evangelista looking like a Scottish schoolgirl on the cover of Vogue. Or Christy Turlington gazing serenely from an ad for Calvin Klein's Eternity perfume. Naomi. Linda. Christy. They're everywhere. Vogue, Elle, feature pages, ad pages, gossip pages. Selling couture and catalogs, soap and sportswear. And during the fall fashion shows these three have sashayed their impossibly sleek, improbably long-legged frames down the runways in New York City, Paris...
...younger, hotter, fresher girls are always coming along." Campbell must keep an eye on Beverly Peele, 16, who some are calling the "next Naomi." Crawford, 25, is said to have not one but two rivals nipping at her heels: Shana, 21, the Guess? jeans model who is starring in Calvin Klein's ads for his new Escape perfume; and Niki Taylor, 16, who has a mole on her face just like Cindy's. Says Crawford: "People think I'm jealous of Niki Taylor. But I got my 15 minutes of fame, and when you get it you realize...
With the floral White Diamonds competing against Estee Lauder's spicy SpellBound and Calvin Klein's fruity Escape, there will be no escaping the coming onslaught on the American nose. More than 70 million fragrance strips have been bound into magazines, and in department stores spray-happy models are out in force. This month's Elle arrived for 14,000 upscale subscribers looking like a bulbous videocassette -- which in fact it was. Lauder had pouched its TV promo for SpellBound in a sort of marsupial setup...
...rejecting is the rise in popularity of a wardrobe of scents -- one for the office, another for evening, still others to match season or mood. Brand loyalty is virtually a thing of the past. In another trend, women are using men's scents increasingly, especially Armani, Calvin Klein's Eternity, Chanel's Egoiste and Guerlain's classic Vetiver...