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Clearly, Boeing learned by asking. "They went out there and had to come up with a winner," says Ray Neidl, U.S. director of Calyon Securities. "That aircraft would have to be a mainstay in the international, wide-bodied, long-distance competition for years to come." The lesson was kicked off by Airbus' announcement of the giant A380 in 2000, when it was still called the A3XX program. Boeing initially parried with plans for the Sonic Cruiser, to travel nearly the speed of sound, or 20% faster than the Mach 0.85 of conventional jets. "It would have been great for North...

Author: /time Magazine | Title: How Boeing Got Going | 8/30/2007 | See Source »

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