Word: camaros
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Dates: during 1960-1969
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...During a recent ABC telecast of a game between Southern Methodist and Texas A. & M., the announcers referred to the S.M.U. team as the "Horses," the "Colts" and the "Ponies"-but never by their accepted nickname, the Mustangs. Reason: one of the show's sponsors was the Chevrolet Camaro, which is in direct competition with the Ford Mustang...
...move to get into high gear. Off the company's production lines in Kenosha, Wis., rolled the first Javelin specialty car, a handsome 1968-model entry that will put A.M.C. into the bustling youth market with such fast company as Ford's Mustang, Chevrolet's Camaro, Plymouth's Barracuda, Lincoln Mercury's Cougar and Pontiac's Firebird...
...model - only to get a flock of gripes. But the industry has not yet given up the fight on the fifth wheel. Later this month, Pontiac showrooms will have the sporty new Firebird, which has the same body shell as its G.M. cousin, the Chevrolet Camaro, but is four inches longer. The standard Fire bird is more powerful than the Camaro (165 h.p. as compared with 140 h.p., though both offer optional 325-h.p. engines), will cost "a little more" than Camaro's $2,466 and come equipped with an inflatable spare tire that will save enough trunk space...
...Camaro has not exactly taken off with a Mustang gait, partly because of some shortage, which G.M. is curing with overtime production. Sales in November's first ten days were just under 5,000, or 371% of Mus tang's rate, and Pete Estes' prediction of 100,000 Camaros built by year-end 1966 will probably be a shade high. As for the other Mustang-like new car, Mercury has sold 12,500 Cougars so far, and supplies are so short that any Cougars in dealers' hands are practically nailed to the floor. Almost the entire...
...Eldorado, and American Motors Corp. the Marlin. Chrysler-Plymouth cut a year off the development time of the Barracuda in order to get it on the road this year. Lincoln-Mercury has introduced the Cougar to fill the price gap between Mustang and Thunderbird. Chevrolet this fall introduced its Camaro, a frank copy of Mustang, to go along with the Corvair Monza which had been its interim lower-priced specialty car. In February, Pontiac, which already has the Tempest GTO model, will bring out its brand-new Firebird-also being built in a crash program-as the twelfth entry...