Word: camaros
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...goes as I zoom north into the Berkshires of northwestern Massachusetts, with more "Who is that guy?" stares from people whenever I approach the parked car. Is Chevy's newly reintroduced Camaro hot? I don't know, is Gisele Bündchen? I get to drive a lot of cars, and every now and again you get in one that not only stops traffic, but also starts people talking. But this phenomenon generally happens when you're driving something a lot more expensive. You'd expect the killer design of the Audi R-8, for instance, to elicit some oohs...
...Camaro is for the rest of us. Its list price starts at $23,000 for the V-6 LS model and tops out at $31,000 for the top-of-the-line SS and its V-8. From its inception, in 1967, the Camaro was an affordable sports-muscle car, the brawny response to Ford's revolutionary Mustang. Ford's car was stylish, even cute. Women bought it. But the Camaro had that bad-boy look, and the interior was pretty basic. To many of its buyers, the Camaro was a platform, a sleek sled on which to load...
...updated version maintains that edge. The design is more angled, with a steeper, more Corvette-like back end, which explains the unfortunately small rear window. The front end has that unmistakable Camaro snarl of a grill. The interior is classic, minimalist Camaro. There's a throwback dial-instrument cluster in front of the gearbox, but don't expect a pile of gadgets or even a navigation system. (See the 50 worst cars of all time...
With a muscular retro appearance, the Camaro plays on the baby-boomer generation's insatiable appetite for nostalgia. However, GM also has bets on several other new models, which are planted in key market segments critical to GM's future sales: the hybrid Chevrolet Silverado pickup truck, the Buick Lacrosse sedan and three new crossover vehicles (the Cadillac SRX, Chevrolet Equinox and GMC Terrain) that are part car and part SUV, all of which will reach dealers soon. (See pictures of American muscle cars...
...Kelly Blue Book. "GM has lost at least a full generation of consumers, and it must not only solidify its base but gain new adherents," he says. Early indications are positive, says Nerad, but far from conclusive. "GM has demonstrated that it can do that with products like the Camaro," he says, "but it must do that with more than a few stand-out models...