Word: camaros
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...recovery will rest on its ability to hold on to customers or win over new ones. That's no small task, as GM has been forced to skimp on cash for engineering during its yearlong financial crisis. Even so, GM is off to a good start with its new Camaro, which shows signs of becoming a runaway hit. According to Ed Peper, the general manager of the Chevrolet division, which accounts for 70% of the new GM's total sales, Chevy dealers already have 25,000 orders for the Camaro, making it the hottest car GM has rolled...
...Several other marketing experts question the wisdom of touting the GM brand at all right now, suggesting a dignified silence might be the best policy. "Even people who rave about their new Camaro really hate GM," says automotive-marketing consultant Brian Pasch. "[The company] should separate the loyalty for the brand from the anger at the bureaucratic mess that is the management...
...city's 2009 auto show, unveiling their newest brands in the only car market in the world that continues to grow. Some of the show's stars are predictable, drawing crowds of reporters and photographers on Monday, media day: a stunning new Lexus convertible, the reborn Chevy Camaro from General Motors (Chinese journalists took turns lining up to be photographed in front of it) and the worldwide debut of Porsche's new luxury sedan, the Panamera...
What makes GM think this version will be another stud? "The design is very contemporary," says Ed Welburn, GM's chief designer. Welburn says he specifically instructed GM's stylists to retain the spirit of the old Camaro from the 1960s but not to try to replicate it. Work on the Camaro started in earnest in 2006 after GM had launched a major restructuring of its operations around the world. Consequently, Gene Stefanyshyn, the GM executive in charge of the project, moved to Australia to oversee the re-engineering of a rear-wheel-drive chassis that its Holden auto subsidiary...
From its one-piece rear quarter panel to its independent rear-suspension, deep-dish steering wheel and comfortable interior, the new Camaro goes well beyond the old-fashioned "Detroit iron" of the 1960s and '70s. The new Camaro is powered by either by an old school, 426-hp V8 or an up-to-date direct-injection V6 engine that produces 29 m.p.g. and 304 HP in one package. During TIME's test drive, the Camaro showed that it blends the responsive feel and precise handling found in European road cars with raw American power, easily mastering the twisting, rural...