Word: camay
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Dates: during 1950-1959
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Perhaps seeing the handwriting on the wall, veteran Announcer Dick Stark, who has earned as much as $150,000 a year selling Chesterfield cigarettes. Camay soap. Amm-i-dent toothpaste and Remington electric shavers, is now hard at work studying architecture and will quit broadcasting entirely when he graduates. Another high-income veteran, Ed Herlihy, had this month to make a tough decision: after eight years as announcer on NBC's Kraft TV Theater, Herlihy got the choice of signing an exclusive contract or leaving the show. He decided to stick with his other accounts (Colgate, Oldsmobile, French...
...changed. For years, contests were P. & G.'s most successful promotions: it has given away well over $1,000,000 in cash and prizes, including some 300 autos, and a handful of life annuities of $1,000 to $1,200 a year. Right now, P. & G.'s Camay is running a $50,000 contest to get new customers ("I like new Camay with Cold Cream because . . ."). But McElroy's admen think the days of contests are numbered, since prizes nowadays have to be tremendous to raise much interest...
...cutest hat I've ever seen.' Women talk in hyperbole. So that's the way we've got to talk to them. It's the only language they understand." Nevertheless, P. & G. has had to stop claiming curative powers for its shampoos, that Camay "will keep the skin young," that...
...doll on his knee. Television's top ventriloquist, Winchell is beginning his sixth TV season by filling his half-hour show (Sun. 7 p.m. E.S.T., NBC) to the brim with Paul Winchell, master of ceremonies, man of many voices, dramatic actor, singer, dancer and soap salesman (Cheer and Camay). By such breathless activity, Winchell, a muscular, 29-year-old New Yorker, hopes to escape an occupational hazard of ventriloquism: becoming incidental to his "doll" in the public mind...
...inflection of the TV salesman. His interest is professional and his appraisal is that of a connoisseur. For when he is not listening to commercials, Dick Stark is delivering them. He sells Chesterfield cigarettes on TV's Perry Como Show and Gangbusters, Amm-i-dent toothpaste on Danger, Camay soap on radio's Pepper Young's Family. "Television has been good to me," says Stark mellowly. "It's given me something I never had in 18 years of radio: fan clubs. I have one in Chicago, one in New Jersey, one on Long Island...