Word: camay
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...equivalent in a California product. In white wines, Pinot Chardonnay, for example, is related to a Pouilly-Fuissé or a Chablis, white Riesling to a dry Rhine, Sauvignon Blanc to a superior dry Graves; in the reds. Cabernet Sauvignon is like red Bordeaux, Pinot Noir like lesser Burgundy, Camay Beaujolais similar to the French Beaujolais...
...Viva Vino. For quality wines, the experts stick to the Napa Valley for reds, Livermore for whites and Sonoma for Rhines. Among the leaders: Louis Martini's Zinfandel and Folle Blanche, Inglenook's Cabernet Sauvignon, Wente Brothers' Sauvignon Blanc and Pinot Chardonnay, Charles Krug's Camay and Camay Beaujolais. California's sparkling wines, on the other hand, are rarely worth the nose tickling; U.S. champagne is almost exclusively the province of New York State...
Perhaps seeing the handwriting on the wall, veteran Announcer Dick Stark, who has earned as much as $150,000 a year selling Chesterfield cigarettes. Camay soap. Amm-i-dent toothpaste and Remington electric shavers, is now hard at work studying architecture and will quit broadcasting entirely when he graduates. Another high-income veteran, Ed Herlihy, had this month to make a tough decision: after eight years as announcer on NBC's Kraft TV Theater, Herlihy got the choice of signing an exclusive contract or leaving the show. He decided to stick with his other accounts (Colgate, Oldsmobile, French...
...changed. For years, contests were P. & G.'s most successful promotions: it has given away well over $1,000,000 in cash and prizes, including some 300 autos, and a handful of life annuities of $1,000 to $1,200 a year. Right now, P. & G.'s Camay is running a $50,000 contest to get new customers ("I like new Camay with Cold Cream because . . ."). But McElroy's admen think the days of contests are numbered, since prizes nowadays have to be tremendous to raise much interest...
...cutest hat I've ever seen.' Women talk in hyperbole. So that's the way we've got to talk to them. It's the only language they understand." Nevertheless, P. & G. has had to stop claiming curative powers for its shampoos, that Camay "will keep the skin young," that...