Word: camden
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Along with management know-how, private enterprise has introduced new marketing techniques to the hospital business. Cooper Medical Center in Camden, N.J., last January hired a plane to carry a streamer over Veterans Stadium in Philadelphia during a football game with the message: COOPER DOCTORS, YOUR OTHER WINNING TEAM. Some institutions give birthday parties for babies born in their hospitals in the hope of encouraging repeat visits. At Humana's Women's Hospital in San Antonio, which will open next summer, children visiting their newborn brothers and sisters will be entertained in a special "sibling room" equipped with...
Some of the most imaginative experiments bear a youthful stamp. Caltech students are growing radishes. West German students sent along five tests, ranging from studies of plant behavior to the activities of chemical catalysts. And from inner-city high school students in Camden, N.J., there is a colony of carpenter ants, presumably tightly sealed, whose weightless antics will be carefully filmed...
...monumental, novelistic American Caesar: Douglas MacArthur (1978), are logical, not chronological. Kaplan does not, for example, begin his recent Walt Whitman: A Life, with the poet's birth. Instead, the bard is introduced at age 65, broken and disabled by a stroke, buying his first house in seedy Camden, N.J. His brother George is angered by those "whorehouse" poems. Whitman responds, "I just did what I did because I did it-that's the whole secret." "You're as stubborn as hell," George says. "You are stubborner, Walt, than a load of bricks...
HOME ADDRESS: 2, Central St., Camden, Marne...
...Philadelphia Regional Introduction for Minorities to Engineering (PRIME) is a collaborative program involving 33 engineering and technological companies, 14 universities and government agencies, and 1,800 students in Philadelphia and Camden schools. It has succeeded in sending nearly two-thirds of its graduates on to math-or science-related college programs. In California, MESA (Mathematics, Engineering, Science Achievement), based at the Lawrence Hall of Science on the Berkeley campus, is also designed to encourage minority students with weekly study groups and summer enrichment programs. So far, it has sent 90% of its students to college...